Hojicha Matcha - Roasted Houjicha Green Tea Powder

Hojicha Powder (Roasted Green Tea Matcha, Japan)

A finely milled roasted green tea powder sourced directly from Japan - smooth, nutty, and naturally low in caffeine. Made from carefully roasted green tea leaves, hojicha powder delivers a distinctive smoky warmth that sets it apart from every other tea powder in this range. A Marulin team favourite. Use it exactly as you would matcha: in lattes, baking, ice cream, and chocolate.

What Is Hojicha Powder?
Hojicha is a Japanese green tea roasted at high temperature - a process that transforms the leaf's colour from green to reddish-brown, eliminates most of the caffeine, and replaces the grassy vegetal notes of conventional green tea with a toasty, caramel-like warmth. In powder form, the whole leaf is consumed rather than discarded after steeping, retaining its full nutritional profile. The roasting process also produces pyrazines - the aromatic compounds responsible for hojicha's characteristic nutty, smoky depth.

Tasting Notes
Toasted nuttiness · gentle smokiness · subtle caramel sweetness · smooth, clean finish · no bitterness

Key Features

• Naturally low in caffeine. The roasting process significantly reduces caffeine content - making hojicha powder suitable for evening drinking and caffeine-sensitive individuals
• 100% roasted green tea. No added sugar, dairy, colourings, or flavourings
• Whole-leaf format. Entire leaf consumed - retains full nutritional value
• Gluten-free and paleo-friendly. Suitable for vegan, plant-based, and most specialist diets
• Versatile. Works in hot drinks, lattes, baking, ice cream, and smoothies
• Origin: Japan

How to Use Hojicha Powder

Hot Hojicha Tea:
Dissolve 1 tsp in 160ml hot water. Use more water for a lighter brew.

Hojicha Latte:
Whisk 1–2g powder with a splash of hot water until smooth. Add 250ml warm or frothed milk - oat, soy, coconut, and almond all work particularly well. Sweeten to taste. Serve hot or over ice.

Iced Hojicha Latte:
Whisk powder with a small amount of warm water. Pour over ice and add cold milk. Sweeten as desired.

Baking & Desserts:
Mix into pancake batter, cookie dough, cake mix, or muffin batter for a roasted tea flavour. Whip into buttercream frosting or dust over yoghurt, ice cream, or pastries for a smoky, nutty finish.

Hojicha Ice Cream:
Fold powder into your ice cream base before churning for a smooth, roasted hojicha ice cream - one of the most popular hojicha applications in Japanese dessert culture.

Smoothies:
Add to smoothies or protein shakes for a naturally low-caffeine alternative to matcha.

Hojicha Powder vs Matcha — What's the Difference?

Product Details

• Ingredient: Roasted green tea powder (hojicha)
• Origin: Japan
• Certifications: Gluten-free, paleo-friendly
• Suitable for: Vegans, vegetarians, plant-based, paleo, gluten-free, caffeine-sensitive
• Additives: None
• Format: Powder

Wholesale Available: This product is available in bulk quantities — please enquire.

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